Improve the existing canonical.
Use when an owned page already serves the intent and can become more useful.
Decide what deserves a page before the writing starts.
Index Ledger Content Studio turns supported search demand into source-bound briefs, reviewable drafts, deterministic QA, exact approvals, and review-only delivery—without treating every keyword as a reason to publish.
The Free plan includes one governed content run each month.
Five-way canonical gate
Give every content opportunity an explicit decision.
Before drafting, the workflow tests whether the need belongs on an existing page, a distinct new page, a consolidated canonical, a later review queue, or nowhere on the site.
Build a distinct new page.
Use only when demand, business fit, fulfillability, and unique value all support it.
Strengthen one canonical.
Use when multiple pages compete for the same intent or divide useful evidence.
Wait for better evidence.
Keep the opportunity reviewable without forcing a premature content run.
Protect the site from weak work.
Stop pages that lack fit, support, distinct value, or a safe claims basis.
From accepted idea to review
Every stage produces an artifact the next stage can inspect.
The workflow keeps audience, conversion, architecture, SEO, copy, media, assembly, and review responsibilities explicit.
Decide the canonical
Optimize existing, create distinct, consolidate, hold, or reject before generation.
Bind the sources
Use approved first-party notes and owned pages for public claims; keep demand metrics as planning evidence.
Run independent QA
Block unsupported claims, invented links, unsafe markup, canonical overlap, thin output, and missing provenance.
Approve the checksum
Bind human approval to the exact artifact and deliver through download or a GitHub review pull request.
Quality and delivery controls
Approve the exact page your team reviewed.
Claims, internal links, media rights, markup, and delivery state remain visible before an artifact can leave the workspace.
Evidence IDs stay attached
Claims retain allowed source identifiers, internal links resolve from the owned URL ledger, and invalid identifiers block approval.
Truthful visual provenance
Uploads require a rights basis and refuse fabricated camera, location, author, copyright, or digital-source claims.
Review before release
Remote delivery creates a branch and pull request only. The product does not auto-merge, auto-deploy, or write directly to the base branch.
Create less. Support it better.
Start the first governed content decision free.
Connect a verified property, review the owned URL inventory, and use one monthly content run to test the workflow end to end.